Coins

This week, Zora released an update that allows creators to easily transform content into coins.

The shift to coins is the continuation of a long-term trend that unlocks liquidity and built-in monetization for user-generated content. As the price to own a piece of content drops, the addressable market grows.

I've had a front-row seat to this trend through my work with Bright Moments. When we opened our first gallery, NFTs were the hot new thing. And they experienced much of the same criticism that coins are receiving today.

The idea that media is valuable isn't new. But our methods for capturing that value are. And Zora has consistently pushed the envelope on this thinking.

When the feature launched, I uploaded a logo for a new product I've been building with Loudsqueak called Amps.fun. Within 72 hours, the photo has garnered over $1M in trading volume and has a marketcap of nearly $1M.

As the creator, I receive a % of the supply and trading fees whenever the token is traded. It doesn't mean I made $1M, but it is a significant improvement over web2 platforms where going viral often results in minuscule earnings for the original creator.

I'm excited about this new model for coining content. It doesn't replace NFTs, but it does open a new aperture for artists to experiment. And when artists experiment, the world gets a bit more beautiful.