2026 • 07
Hey there, I'm Phil.
I currently live in the Bay Area. I'm the CEO and cofounder of Windward Labs, a creative agency. I'm also leading NODE, a nonprofit focused on digital art. I previously helped start Bright Moments, a digital art gallery that minted onchain artwork as part of a ten-city world tour from 2021-2024. We have a documentary about the project.
You can reach me at @philmohun or phil@philmohun.com.
Writing
2026 • 05
What's In Front Of You
the simplest advice
2026 • 03
Selected Passages from Berkshire Hathaway's Annual Reports
invert, always invert
2026 • 01
What I Read in 2025
a Murakami year
2025 • 12
Plato's Republic as an iMessage conversation
started as a joke, became my most shared post
2025 • 11
My AI Personality Settings
more revealing than I intended
2025 • 10
Post-Phone
a turning point
2025 • 10
10,000
the CryptoPunks come home
2025 • 09
Daylight
the 6-month gadget rule
2025 • 09
Mantra
inspired by Jack Dorsey
2025 • 09
Books
umberto eco would be proud
2025 • 09
Roc Camera
a photo you can't fake
2025 • 06
Selected Passages from Ways of Seeing
i'll never see ads the same way
2025 • 05
The Farcaster Flywheel
gave this as a talk at FarCon
2025 • 02
Coins
$1M in 72 hours
2024 • 12
Book Review: The Prize
Yergin took a decade to write this
2024 • 11
Dos and Don'ts
I look at this every day
2024 • 11
Tornado Cash
the Fifth Circuit got it right
2024 • 10
Standardizing Products
the pattern keeps repeating
2024 • 10
Sharing Money
why can't friends share a bank account?
2024 • 10
Stealth Addresses
imagine LinkedIn but with balances
2024 • 10
Silicon Valley Canon
my real syllabus
2024 • 10
Uniswap
100x cheaper than an ATM in Italy
2024 • 10
Lists
Taylor's advice to Carnegie
2024 • 09
What I Use Ethereum For
8 years in the ecosystem
2024 • 05
FarCon
500 people from all over the world
2024 • 04
Reflections on Purple
Farcaster grew 50x, Purple added 1 per day
2024 • 03
Dune Messiah
Alia's sermon is the best scene
2024 • 03
Augmented Reality
both futures will converge
2024 • 01
Wallet Security
please don't pound words into metal
2024 • 01
What I Read in 2023
"Leisure without books is death, and burial of a man alive."
2024 • 01
Selected Passages from Poor Charlie's Almanack
Munger on the psychology of misjudgment
2023 • 12
Selected Passages from The Story of Philosophy
Durant makes philosophy feel alive
2023 • 12
Slightly Better
struggle, then succeed
2023 • 11
Drop The Hyphen
Knuth said it in 1999
2023 • 11
Societies Very Different From Ours, Because I Just Made Them Up
the Astrology Party rolls dice
2023 • 11
Selected Passages from The Art of Doing Science and Engineering
Hamming on style vs. substance
2023 • 11
On Meetings
Andy Grove on the medium of management
2023 • 09
The Governance Trap
shared economics, centralized control
2023 • 09
Token Bound Accounts
NFTs that own wallets
2023 • 09
On Forks
>50% of Nouns walked away
2023 • 09
Selected Passages from Isaacson's Elon Musk Biography
Kimbal cold-called strangers for lunch
2023 • 09
How To Start Collecting Generative Art
the guide I wish I had when I started
2023 • 07
Selected Passages from Make Something Wonderful
Jobs in his own words
2023 • 04
How I Can Help
my bat signal
2023 • 03
Bright Moments Tokyo
Shibuya, five days, six cities deep
2023 • 01
How I Take Notes With Obsidian
my actual system
2023 • 01
Thoughts on Selling Generative Art
hard-won lessons from Bright Moments
2023 • 01
Founding Traditions
the real job of a founding team
2022 • 12
The Best Book Review I've Ever Read
Kristin's Amazon review is a masterpiece
2022 • 12
Selected Passages from Paper Belt on Fire
the CIA's reading list is surprisingly good
2022 • 12
Farcaster
back when there were 3,500 casters
2022 • 11
What I read in 2022
An overview of my favorite books from 2022, as well as some old favorites.
2022 • 11
Why I joined Purple
one NFT per day, forever
2022 • 09
Exploring QQL
minters as co-creators
2022 • 05
My 100 PRINT Draft Strategy
draft pick #18
2022 • 03
NFT Art Berlin
84,000 sq ft power plant in East Berlin
2022 • 01
Citizen Science
the gaps are holes between two ideas
2021 • 08
Bright Moments x USV
400 ETH in 27 minutes
2021 • 06
NFT IRL
$60k of digital art in one hour
2021 • 06
The Four Types of Crowdfunding
How to raise money from strangers online
2021 • 06
An Open Letter To My 18 Year Old Self
wish I'd sent this sooner
2021 • 06
In Defense of Boredom
boredom is a signal, not a disease
2021 • 05
CryptoVenetians
Pokémon cards meets Supreme
2021 • 05
The Silicon Valley Playbook
A reading list for those interested about working in the tech industry
2021 • 05
Alien Olympics
who's better — them or us?
2021 • 04
Full-time / part-time
the taxonomy of projects
2021 • 04
FI/RE is Indefinite Optimism
Peter Thiel's four futures
2021 • 04
Selected Passages from The Code Breaker
the flow of history accelerates when two rivers converge
2021 • 04
Every prediction from Balaji's podcast with Tim Ferriss
Balaji was right about some of these
2021 • 04
On cofounders
fighter pilots and shorthand
2021 • 03
RACI
the consulting trick that actually works
2021 • 03
The Amateur
the Wright Brothers were amateurs
2021 • 03
Notes on education and the 117th U.S. Congress
I scraped Wikipedia for this
2021 • 03
Book Review: Range
Range changed how I think about specialization
2021 • 02
Book Review: The Black Swan
Mediocristan vs. Extremistan
2021 • 02
Selected Passages from The Black Swan
Taleb at his best and most petty
2021 • 02
Book Review: A Brief History of Time
Dr. Johnson stubbed his toe to refute Berkeley
2021 • 02
Pessimism is easy, optimism is hard
science fiction is a cop-out
2021 • 02
The Reverse Social Network
the reverse of every social network
2021 • 01
Do You Own Your Stocks?
Robinhood stopped the game mid-play
2021 • 01
On cryptocurrency pt. 2
the story, not just the speculation
2021 • 01
On cryptocurrency
the simplest explanation I could write
2021 • 01
Book Review: Seeing Like A State
governments love spreadsheets
2020 • 12
What I learned in 2020
2020 • 12
Comedy creates opportunity
comedians know what's true before the rest of us
2020 • 12
Book Review: The Making of Prince of Persia
the book that inspired this feature
2020 • 11
If it's free...
I started paying for social media
2020 • 11
Spacepost
The Beast had eight GPUs
2020 • 11
Making Standups Simple with Roam
Using Roam's query feature.
2020 • 11
Words Are Powerful
written during election week
2020 • 10
Common Sense and Science
Why experts shouldn't be the only ones asking questions.
2020 • 10
How to run a digital conference
Twitter DMs beat cold emails
2020 • 10
Twitter Is A Professional Social Network
still true, even after the rebrand
2020 • 10
Why Do Teenagers Want To Be Influencers?
The answer lies in the history behind formal education and what it means for our future.
2020 • 09
Truth Decay
Four trends that determine how we talk about the future.
2020 • 09
Practical Advice For Changing Jobs
Tips for effectively managing a transition while working remotely.
2020 • 09
Personal Productivity
production before lunch
2020 • 08
My Enemy, The Noun
drop The Noun
2020 • 08
You Are What You Read
Supersize Me but for your brain
2020 • 07
Why You Need A Captain's Log
send information through time to yourself
2020 • 07
Who's The Real Expert?
As language models improve, programming will begin to look more like writing.
2020 • 07
Why We Should Name Our Models
Asimov started it all for me
2020 • 07
Programming 3.0
programmers will become computer psychologists
2020 • 07
Ghost Writing with GPT-3
the taste gap
2020 • 07
Walk Without Rhythm
hoodoos in the canyon
2020 • 07
Warning Signs
I removed a spare tire to fit a textbook
2020 • 07
Untethered
writing from my car
2020 • 06
On Maintenance and Machine Learning
do it before you need it
2020 • 06
The Perell Production Function
Breaking down a modern media empire.
2020 • 06
Note-Taking Is Time Travel
Note-taking is the most important form of communication that you do every day.
2020 • 05
Personal Canon
my reading list, frozen in time
2020 • 04
Senior Year Summer
college sells three things in one package
2020 • 04
Words
tsundoku, boketto, hygge
2019 • 12
Best Links From 2019
2019 • 06
Libra, and Some Numbers
2019 • 06
On Libra and Privacy
anonymous is not the same as private
2019 • 06
On Libra and Governance
is there a CEO of Bitcoin?
2019 • 06